Doctors have been protesting on new guidelines for professional conduct to use generic names of medicines on the prescription instead of a particular brand name.
| Picture of India’s Pharma Industry | 
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 13 % of the global pharma market. 
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On an average, generic medicines are 30% to 80% cheaper than the branded versions and hence likely to bring down healthcare costs.
Indian Medical Association (IMA) is the largest body of doctors in the country
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