‘Aabhar’ online platform

Why in news?

Indian Railways, launched the ‘Aabhar’ online store in a bid to encourage local artisans.

• Aabhar – The online store, which showcases the gift items manufactured by indigenous tribes, handloom weavers, local artisans and others.
• It is also known as the "Aabhar Collection".
• It showcases the handloom, handicraft, gift-hampers, ODOP (One District One Product) and GI (Geographical Indication) items.

A GI (Geographical Indication) tag is a sign used on products that have a specific geographical origin and possess unique qualities, reputation, or characteristics attributable to that origin.

• Hosted by – Government e-Marketplace (GeM).
• Purpose – To promote India’s rich heritage through handlooms, handicrafts, artisanal goods, etc., by providing market access to local artisans, rural entrepreneurs and women-led enterprises.
• Source - Gift items are exclusively sourced from the Central Cottage Industries Emporium (CCIE), Khadi and Village Industries Commission (KVIC), and various Central and State Handicraft and Handloom Emporiums.
• It is part of ‘Vocal for Local’ campaign.

Quick Fact

Reference

The Hindu | Indian Railways launched ‘Aabhar’ online store