One District One Product (ODOP) initiative

Why in News?

The Union Government in Lok Sabha highlighted the progress of the ODOP initiative, and detailed steps taken to promote them domestically and internationally.

• Aim – To select, brand, and promote at least One Product from each District of the country for enabling holistic growth across all regions.
• Under– The Department for Promotion of Industry and Internal Trade (DPIIT).
• Nodal Ministry – Ministry of Commerce & Industry.
• Merged with – It is operationally merged with ‘Districts as Export Hub (DEH)’ initiative of Directorate General of Foreign Trade (DGFT).
• Objective –
  • For enabling holistic socioeconomic growth across all regions.
  • To attract investment in the district to boost manufacturing and exports.
  • To generate employment in the district.
  • To provide ecosystem for Innovation use of Technology at District level to make them competitive with domestic as well as International market.
• Coverage & Achievements – So far, 1,243 products have been identified from 775 districts across the country.
• Sectoral Diversity of Products – These products span textiles, agriculture, food processing, handicrafts, and other sectors, reflecting India’s rich cultural and economic diversity.
• Institutional Mechanism – State Export Promotion Committees (SEPCs) & District Export Promotion Committees (DEPCs) constituted in 36 States/UTs provide support for export promotion and address bottlenecks.

Measures taken for promotion & exports of ODOP products

• Domestic Promotion
  • Participation in domestic exhibitions to showcase ODOP items.
  • Capacity building initiatives in collaboration with various agencies.
  • E-commerce onboarding drives for Government e-Marketplace (GeM) – ODOP Bazaar, which stocks India’s best ODOP products.
• International Promotion
  • Engagement with Indian Missions abroad.
  • Virtual buyer-seller meets to connect producers with global markets.
  • Participation in international exhibitions.
  • Inclusion of ODOP products as gifts during G-20 meetings in India, popularizing them globally.

References

1. PIB | One Product, One District
2. Invest India | One District, One Product
3. PIB | One Product, One District