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One District One Product (ODOP) initiative

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December 11, 2025

Prelims: Current events of national and international importance | Economy

Why in News?

The Union Government in Lok Sabha highlighted the progress of the ODOP initiative, and detailed steps taken to promote them domestically and internationally.

  • Aim – To select, brand, and promote at least One Product from each District of the country for enabling holistic growth across all regions.
  • Under– The Department for Promotion of Industry and Internal Trade (DPIIT).
  • Nodal Ministry – Ministry of Commerce & Industry.
  • Merged with – It is operationally merged with ‘Districts as Export Hub (DEH)’ initiative of Directorate General of Foreign Trade (DGFT).
  • Objective –
    • For enabling holistic socioeconomic growth across all regions.
    • To attract investment in the district to boost manufacturing and exports.
    • To generate employment in the district.
    • To provide ecosystem for Innovation use of Technology at District level to make them competitive with domestic as well as International market.
  • Coverage & Achievements – So far, 1,243 products have been identified from 775 districts across the country.
  • Sectoral Diversity of Products – These products span textiles, agriculture, food processing, handicrafts, and other sectors, reflecting India’s rich cultural and economic diversity.
  • Institutional Mechanism – State Export Promotion Committees (SEPCs) & District Export Promotion Committees (DEPCs) constituted in 36 States/UTs provide support for export promotion and address bottlenecks.

Measures taken for promotion & exports of ODOP products

  • Domestic Promotion
    • Participation in domestic exhibitions to showcase ODOP items.
    • Capacity building initiatives in collaboration with various agencies.
    • E-commerce onboarding drives for Government e-Marketplace (GeM) – ODOP Bazaar, which stocks India’s best ODOP products.
  • International Promotion
    • Engagement with Indian Missions abroad.
    • Virtual buyer-seller meets to connect producers with global markets.
    • Participation in international exhibitions.
    • Inclusion of ODOP products as gifts during G-20 meetings in India, popularizing them globally.

References

  1. PIB | One Product, One District
  2. Invest India | One District, One Product
  3. PIB | One Product, One District
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