Prelims: Current events of national and international importance | Economy
Why in News?
The Union Government in Lok Sabha highlighted the progress of the ODOP initiative, and detailed steps taken to promote them domestically and internationally.
- Aim – To select, brand, and promote at least One Product from each District of the country for enabling holistic growth across all regions.
- Under– The Department for Promotion of Industry and Internal Trade (DPIIT).
- Nodal Ministry – Ministry of Commerce & Industry.
- Merged with – It is operationally merged with ‘Districts as Export Hub (DEH)’ initiative of Directorate General of Foreign Trade (DGFT).
- Objective –
- For enabling holistic socioeconomic growth across all regions.
- To attract investment in the district to boost manufacturing and exports.
- To generate employment in the district.
- To provide ecosystem for Innovation use of Technology at District level to make them competitive with domestic as well as International market.
- Coverage & Achievements – So far, 1,243 products have been identified from 775 districts across the country.
- Sectoral Diversity of Products – These products span textiles, agriculture, food processing, handicrafts, and other sectors, reflecting India’s rich cultural and economic diversity.
- Institutional Mechanism – State Export Promotion Committees (SEPCs) & District Export Promotion Committees (DEPCs) constituted in 36 States/UTs provide support for export promotion and address bottlenecks.
Measures taken for promotion & exports of ODOP products
- Domestic Promotion
- Participation in domestic exhibitions to showcase ODOP items.
- Capacity building initiatives in collaboration with various agencies.
- E-commerce onboarding drives for Government e-Marketplace (GeM) – ODOP Bazaar, which stocks India’s best ODOP products.
- International Promotion
- Engagement with Indian Missions abroad.
- Virtual buyer-seller meets to connect producers with global markets.
- Participation in international exhibitions.
- Inclusion of ODOP products as gifts during G-20 meetings in India, popularizing them globally.
References
- PIB | One Product, One District
- Invest India | One District, One Product
- PIB | One Product, One District
