JOHA RICE

The Agricultural and Processed Food Products Export Development Authority (APEDA facilitated the first export consignment of Joha Rice from Assam to the United Kingdom and Italy.

• It is a premium short-grain aromatic rice variety indigenous to the Brahmaputra Valley in Assam.
• It is known as Joha/Jaha rice or Mi Jaha and is often referred to as “scented gold” due to its distinctive natural fragrance.
• Historical Background - Historical evidence indicate that Joha rice has been cultivated in Assam for over 600 years.
• During the Ahom dynasty (13^th-19^th centuries), Joha rice was considered a regal food and used as a staple energy source for soldiers during battles with the Mughal Empire.
• Aroma and Taste – Joha rice is known for its mild floral fragrance and soft texture.
• Aroma is often compared to popcorn or sandalwood.
• The fragrance is caused by the aromatic compound 2-acetyl-1-pyrroline.
• Characteristics – Grain Type-Short-grain rice.
• Cultivation method- Paddy field farming.
• Growing season- Sali (winter) or Kharif crop.
• Crop duration- 120–160 days.
• Yield- Low productivity (about 1–1.5 tonnes per hectare)
• Resilience - Some varieties such as White Joha show drought tolerance.
• Soil and Climate –Thrives in fertile rain-fed lowlands and floodplains of the Brahmaputra valley.
• Requires cool temperatures during flowering stage.
• Nutritional and Health Benefits - Contains omega-3 and omega-6 fatty acids
• Rich in polyphenols and flavonoids (antioxidants)
• High in protein and amino acids
• Contains oryzanol and multivitamins
• Naturally low in sodium and cholesterol-free
• Studies indicate potential benefits for blood glucose regulation and heart health.
• Major Producing Regions – Primarily Cultivated in Assam (Upper and Central Assam).
• It is also traditionally grown in the Garo Hills of Meghalaya.
• Geographical Indication (GI) Tag – Joha rice received GI Tag in 2017.
• Major Export Destinations –Europe - (United Kingdom, Italy)
• Southeast Asia - (Vietnam).
• Middle East - (Kuwait, Bahrain, Qatar, Oman, Saudi Arabia).

Reference

1. PIB | Joha Rice
2. Ministry of Science and Technology | Joha rice