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Report on RuPay & BHIM-UPI Incentive Scheme

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February 17, 2026

Prelims: Current events of national and international importance | Indices and reports

Why in News?

Recently, the “Socio-Economic Impact Analysis of Incentive Scheme for Promotion of RuPay Debit Card and low-value BHIM-UPI (Person-to-Merchant) Transactions” was released at Chintan Shivir 2026.

  • Released by – Department of Financial Services (DFS), Ministry of Finance.
  • Conducted by – An independent third-party research agency in consultation with National Payments Corporation of India (NPCI).
  • Objective – Accelerating universal adoption of digital payments, reducing dependence on cash, and formalising routine economic activity.

Digital transactions increased nearly 11 times, with UPI’s share in total digital transactions surging to ~80%, between 2021 and 2025

  • Coverage – Sample Size – More than 10,000 respondents (users, merchants, service providers).
  • Geographical Coverage – 15 States across 5 zones (North, South, East, West, North-East).
  • Key Findings –

Domain

Findings

User Preference

  • UPI most preferred mode (57%), surpassing cash (38%) due to ease of use and instant transfers.

Transaction Behaviour

  • 65% UPI users reported multiple digital transactions per day.

Youth Adoption

  • 66% adoption among the 18–25 age group, indicating a digital-first behavioural shift.

User Confidence

  • 90% users reported increased confidence.

Adoption Drivers

  • 52% motivated by cashback incentives.
  • 74% cited speed as the main advantage.

Merchant Adoption

  • 94% small merchants adopted UPI, with 72% satisfied and cited 57% reported increased sales.

Role of Incentives

  • Reduced cost barriers,
  • Accelerated merchant onboarding.
  • Built trust in digital payments.

Bank Participation

  • Banks on UPI increased from 216 (2021) to 661 (2025).

Behavioural Shift

  • Decline in low-denomination currency usage and ATM withdrawals.
  • Recommendations – Strengthen RuPay debit card usage, especially in rural/semi-urban areas.
  • Promote low-value digital payments (e.g., UPI Lite).
  • Invest in connectivity, digital literacy, and fraud mitigation.
  • Significance – Increased formalisation, transparency, business efficiency, fintech innovation, and financial inclusion.
  • Reinforces India’s Digital Public Infrastructure (DPI) and vision of a less-cash, inclusive digital economy.

Reference

PIB | Report on RuPay & BHIM-UPI Incentive Scheme

 

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