Ayush Nivesh Saarthi portal

Prelims : Current events of national and international importance | Governance

Why in News?

The Government of India has launched the Ayush Nivesh Saarthi portal during the Ayush Stakeholder/Industry Interaction meet held at Vanijya Bhawan recently.

• It is an investor-centric digitalised platform in the Ayush sector.
• Created by - Ministry of Ayush in partnership with Invest India, is focused on attracting investors.
• Aim - To transform India's traditional wellness systems into a significant economic force.
• It is designed to support both domestic and global investors.
• It consolidates policy frameworks, incentive structures, and investment-ready projects into a single user-friendly interface.
• It provides real-time data, clear policy guidance, and access to a dynamic and growing market, reinforcing India's aspiration to be a premier destination for investments in traditional medicine.

The sector is experiencing a 17% annual growth rate from 2014 to 2020 and has seen a rising global interest in natural and preventive healthcare.

• This portal is poised to be a crucial driver for foreign direct investment, empowering entrepreneurs and highlighting India's leadership in the field of traditional wellness.

Reference

The Print | Ayush Nivesh Saarthi Portal