Prelims: Current events of national and international importance | Government policies and interventions
Why in News?
Centre Plans Temple Tourism Development in Andhra Pradesh under PRASHAD Scheme.
The PRASHAD Scheme is a central flagship initiative to transform India’s pilgrimage and heritage sites into world-class destinations.
The name stands for Pilgrimage Rejuvenation and Spiritual, Heritage Augmentation Drive.
Launched by- Ministry of Tourism.
Core Objectives -The scheme aims to move beyond simple beautification by focusing on a holistic tourist experience:
Infrastructure - Developing high-quality roads, public transport, and last-mile connectivity.
Amenities - Building tourist facilitation centers, hygienic restrooms, waiting halls, and illumination.
Economic Growth - Boosting local employment by promoting traditional arts, crafts, and cuisines.
Sustainability - Ensuring eco-friendly construction, waste management, and the preservation of the site’s religious and historical essence.
Funding and Implementation - 100% Central Funding - For eligible project components, the Government of India provides the entire cost.
CSR & PPP - The scheme also encourages contributions through Corporate Social Responsibility (CSR) and Public-Private Partnerships (PPP) for long-term maintenance.
Implementation - Projects are implemented by the respective State Governments or Union Territory administrations through designated agencies.
