Clean Cities Through Behaviour Change and Citizen Action

Why in News?

Recently, Telangana has advanced urban sanitation under Swachh Bharat Mission Urban 2.0 (SBM‑U 2.0) through a 100‑Day IEC campaign and a follow‑up 99‑Day Action Plan.

Swachh Bharat Mission 2.0 – Behaviour Change Strategy

• Focus – Transforming citizens attitudes towards waste management and sanitation.
• IEC Campaigns – Door‑to‑door sensitisation, rallies, pledge drives, and community mobilisation.

Door‑to‑door sensitisation – Trained workers or volunteers visit individual households to educate residents directly on clean habits.

• Household Outreach – 27.09 lakh households sensitised on source segregation and home composting; 6.5 lakh households covered in the 99‑Day Plan.
• Visible Outcomes – Cleaner streets, rejuvenated public spaces, elimination of garbage hotspots.

Key Initiatives

• Citizen Mobilisation – Citizens participated in rallies. 22,482 citizens engaged in pledge drives.
• Women’s Participation – Amrut Mitra – Women for Trees initiative planted 24,708 saplings with 10,704 Self Help Group (SHG) women.
• Sanitation Workforce Welfare – Frontline sanitation staff covered under statewide health camps.
• Urban Infrastructure – Cleaning of stormwater drains and nallahs, overhead water tanks.
• Public Health – 15.02 lakh homes sensitised for seasonal disease prevention.
• Livelihood Integration – 1,045.04 crore loans disbursed to 8,546 SHGs.
• SHG products showcased at melas generating Rs.77.12 lakh sales.

Reference

PIB | Telangana SBM